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M1 Frac Plug

CLIENT

Yellow Jacket Oil Tools

SERVICEs PROVIDED

Creative Direction, Motion Graphics, 3D Animation

Team Members

Cale, Kirk, Rafael and Jocelyn

TOOLS USED

Autodesk 3DS Max, Adobe After Effects, Adobe Premiere Pro

The details

Our Approach To This Work

We wanted to create something unique to Yellow Jacket, something that captured their style and straight forward messaging while looking better than their competitor video samples. One of the biggest factors that influenced our direction with this style was the comment "don't have the dirt downhole background, it's been done too much".

DEVELOPMENT

Planning And Executing

We searched their content, websites and sales guides for direction and found two options that fit their brand. Option 1 was more dramatic, but aligned with a lot of the black and white footage on the site, while Option 2 mimicked the M1 landing page. We blended both styles with a tech feel that was leveraged from their "More Advanced" slogan.

Option 1
Option 2

final notes

Success Matrix

This project is FRESH (just released) and currently being used for ads and social content.

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