Pitch for EDC
Creative Direction, Motion Graphics, 3D Animation
Rafael and Jocelyn
Adobe After Effects, Adobe Premiere Pro, Autodesk 3DS Max
Shortly before the EDC event, ticket sale videos flooded social media and the ad space. These videos showed the colorful and lively atmosphere of the festivities and it got us wondering, "What would a 3D video look like?"
The messaging of that year was "All Are Welcome Here", and this needed to take center stage, perhaps literally. We set to building stages for each word, referencing the stage lights at the concerts. Music was a key player in this video too, and the source of the video's power and energy. Opening on an energy call that powered the stages felt in tune with the festival. The added punch of motion graphic color FX towards the end, before the EDC title, was to simulate the personal journey and transformation.
This was a highly liked and commented video on our Instagram, and sadly still no email from EDC about helping them with future videos - but we haven't given up.