Agencies love to promise that they’ll do everything ‘in-house’. It may sound good in their promotional materials, but it’s not a very realistic or practical claim. Many of the agencies that promise ‘in-house’ work still outsource,because they either don’t have enough staff for the job, or they don’t have the required specialized talent on-hand. But for the half that does, imagine having to pay a full-time salary for talent to only use them three months out of the entire year. The higher overhead costs transfers to the clients, leading to losing out to more efficient competitors.
When we hear the word “outsourcing,” we usually think of greedy corporations shutting down American jobs and opening factories in third world countries where they pay pennies for wages. Only the most heartless of Scrooges like that idea. Now what if I told you that outsourcing doesn’t always mean a morally bankrupt money grab? What if there was a different way to go about it?
At Ctrl Shift VFX, we don’t outsource, we ‘scoutsource’. We network, attend creative meetings, and we joined the Houston chapter of AIGA to meet and scout the best possible people to work with us. We also reach out to old proven co-workers and collaborators to form a list of highly qualified, local, and reliable talent.This scouting we do gets the best possible talent to help on projects. This kind of local outsourcing helps promote local talent from our community while still getting the same great results that you love from us.
When we ‘scoutsource’, we learn more about these talented folks, their passions, their dream jobs, and what they excel at to form a selectable list of talent that organizes them for specific jobs they’ll seem tailor-made for. When a job comes along that requires specialized talent, rather than trying to fit a square peg in a round hole, we’re not limited and can ‘scoutsource’ the best talent to assist us for the job at hand. This gives us potentially unlimited possibilities for skilled talent while keeping us affordable and competitive in our field.
We greatly value our freelancers, and fully integrate them into our pipeline. They join us for meetings and creative briefs, and they get the full hands-on experience working alongside our permanent staff. When issues arise, they work directly with our directors to troubleshoot problems and develop a well-thought-out timeline for completion.
Rather than try an impress in our marketing with unrealistic talk of doing everything‘in-house,’ Ctrl Shift VFX promises to professionally accomplish your company’s needs using the best people available, offering specialized, skilled talent that can craft your idea into a finished campaign supervised by our experienced and award-winning team of directors, using the most modern technology and styles at an affordable price.
What makes video such a powerful medium? Why is it that even small toddlers natively understand videos? Why are “how-to” videos more popular than “how-to” books? Why are movies and television more popular than radio or novels? They’re easy for any human to comprehend, even children that can barely talk seem to just absorb Elmo videos (over and over and over and over again). Every single day, 1 billion hours of video are watched on YouTube.
If there’s one universal truth about marketers, it’s this: we’re all trying to sell something. It might be a shiny new product, a service to a business, or a political candidate, but it’s all about sales, right? Not quite, because marketers need to understand it’s not just about selling something. Understanding what your audiences really want is vital to your success.
Not everyone in the business world studied English in college. In fact, I think it’s safe to assume most didn’t. Unless you’re a writer, editor, or just have a random passion for grammar, it’s likely that once you slogged your way through Macbeth and To Kill a Mockingbird (or at least watched the movie versions or skimmed the Sparknotes), you felt free. Because of this, the professional world is rife with grammatical errors, misspellings, and other things that make English teachers’ brains twitch.
Adding a new employee to a company can be an awesome, exciting event. It can also be an awkward nightmare. There’s a fine line between a good and bad experience for a new hire, and balance is absolutely vital to welcoming the newcomer while not scaring them away either.
Celebrities love to post pictures of their healthy meals and videos of them working out with their personal trainers in the middle of the day on Instagram. It’s easier to stay healthy when you have the time and resources of a celebrity. But what about the rest of us? How do we stay healthy while typing on our computers for hours and sitting through way too long meetings? How do you maintain a healthy lifestyle in an office?
Keeping up with the latest and greatest fashion trends is exhausting (not to mention prohibitively expensive for those of us that don’t have our own line of rocket ships). Luckily, in a workplace setting, we’re not being judged on the same level as if we’re walking a runway in Milan. Still though, you don’t want to be known as the office slob, so here are some super easy, basic tips for dressing professionally and looking good at work.
Usually, when people hear the word “animation,’ they think of cartoons. When we talk about animations, especially for businesses, we mean so much more than just cartoons. Animation can be 2D, 3D, a blend of both 2D/3D, or things like motion graphics. Animations can be used to announce products or services, explain complicated processes, tell stories, or even just to make a fun, lively showcase for whatever message you’re trying to share with the world.
With the increases in identity theft, cyber crime, and hacking these days, it’s best to keep yourself as protected as possible. Although sentences like these are usually followed by ads for expensive anti-virus or online protection services,
You may have heard the oft-quoted statistic that when Google made their doodle a playable version of Pac-Man, the US economy lost an estimated $120 million in productivity (although that number has been criticized). That’s a loss of productivity on a massive scale. How do you address your own productivity, and make it better?
At work we’re surrounded by people we may not have necessarily chosen to be around, which makes it easy to feel like we lose control of our environment. The good news is that we do have control over how we respond to it.
When it comes to our personal finances, other than our paychecks, we often consider it a completely separate issue from our work. However, it’s not that simple. Your personal finances and professional life at work...
Imagine Don Draper standing in his office. He was just shown the film Spring Breakers. He downs his scotch and thinks, “how am I supposed to market this?” Although this is a silly hypothetical ...
It’s pretty apparent that the majority of 21st century marketing has been taken over by social media . As consumers get younger and younger, marketing tactics need to reflect this demographic change.
Burnout isn’t just a great Green Day song, it’s increasingly a real problem in the professional world. While American workers’ productivity climbs, so does the prevalence of burnout. More than just being tired, burnout is a condition of feeling emptied, exhausted beyond function.
Ads need to be honest. Of course, ads tend to be selective (making the good sound great while ignoring the downsides), but unless you want to get hit with negative buzz about “false advertising” (or possible lawsuits), you must ensure that you’re being honest in your ads.
I don’t think anyone would deny the importance of giving back, whether to your local community, an important cause, or to those who really need it. The question is how, as companies and employees, we can best serve others alongside our regular work.
There are serious benefits to adding video to your marketing campaigns. 1 billion hours of video are watched on YouTube daily. Executives say they are 59% more likely to watch a video than read an article.
It’s unlikely that as a kid when asked what you wanted to do when you grow up, you proudly proclaimed, “I want to work in data entry at a mid level industrial supply company!” For the luckiest among us, our jobs are our personal passions...
Sometimes the lines between our personal and professional lines can get a little blurry. Since we spend a large amount of our lives at our jobs, it’s inevitable that we’ll create social bonds with the people around us...