With the increases in identity theft, cyber crime, and hacking these days, it’s best to keep yourself as protected as possible. Although sentences like these are usually followed by ads for expensive anti-virus or online protection services, this time it’s followed up with some simple advice that’s absolutely free: change how you handle passwords.
Don’t use obvious things like your birthday, birth year, or years you graduated or got married. Anyone will access to your Facebook can most likely get personal information of this type. You should never, ever use “password” in your password, but even just in general avoid using common words. CNN recently published an article with some of the most commonly hacked passwords, including ‘blink182’ (which, if that’s your password, just change it to Plus44 and no one will figure it out).
You need separate passwords for each account you have. I know, this sounds like a nightmare. But if a dating service is hacked, and you used the same email/password combination for say, your bank account, that would be a much, much, much worse nightmare. I get that it can near impossible to remember each and every password required for every single account you have. Never keep your password on a post-it note on your office computer’s monitor. That’s like writing your PIN number on your debit card. If you’re writing all of your passwords down, keep them in a safe place, like an encrypted file on a separate flash drive (if digital) or in a locked drawer (if on paper). Do not ever put them on a cloud/server, or stick the paper in your wallet (if you’re wallet gets stolen, now they have your cash, your cards, your ID, and all of your passwords). Also, never tell anyone any of your passwords for any reason. You never know if they'll turn out to be an Allen Ludden.
The easiest route is letting Google (or Apple) save all your passwords so you don’t have to remember them, but this leads to two problems: first, you’re putting a lot of faith in a third party to keep your info safe, and second, if you ever need to log in to an account from a different device, good luck remembering the password you set six months ago. Speaking of which, you should be updating your passwords every six weeks or so. The longer you have a password, the less secure it is.
Passwords need to be a strange, preferably nonsensical combination of letters, numbers, and “special characters” (like question marks, exclamation points, and underscores). Using a tool like the Secure Password Generator can be very helpful if you struggle to create your own. Or, if you’re roughly my age and played online games in the 90s, try to remember when your username looked like ‘Th3_G4m3_M4$t3R’. Yeah, we all laugh at our ridiculous monikers now, but to be fair, they would make incredibly strong passwords. Plus, every time you type your password, you’ll think of that bygone era of Dunkeroos and Surge.
It can be tricky sometimes to navigate the business world and stay completely ethical. Maybe you found out a piece of information no one else knows that you can use to your advantage. Maybe you don’t correct your boss’s incorrect assumption about a co-worker who’s also up for a promotion you’re trying to get. Maybe you stay on the clock after you’re done with work to answer Facebook messages. Keeping a strong sense of personal ethics is more than just not stealing from the company (which is also a no-no), it’s about being honest and doing what’s right in all aspects of business.
What makes video such a powerful medium? Why is it that even small toddlers natively understand videos? Why are “how-to” videos more popular than “how-to” books? Why are movies and television more popular than radio or novels? They’re easy for any human to comprehend, even children that can barely talk seem to just absorb Elmo videos (over and over and over and over again). Every single day, 1 billion hours of video are watched on YouTube.
If there’s one universal truth about marketers, it’s this: we’re all trying to sell something. It might be a shiny new product, a service to a business, or a political candidate, but it’s all about sales, right? Not quite, because marketers need to understand it’s not just about selling something. Understanding what your audiences really want is vital to your success.
Not everyone in the business world studied English in college. In fact, I think it’s safe to assume most didn’t. Unless you’re a writer, editor, or just have a random passion for grammar, it’s likely that once you slogged your way through Macbeth and To Kill a Mockingbird (or at least watched the movie versions or skimmed the Sparknotes), you felt free. Because of this, the professional world is rife with grammatical errors, misspellings, and other things that make English teachers’ brains twitch.
Adding a new employee to a company can be an awesome, exciting event. It can also be an awkward nightmare. There’s a fine line between a good and bad experience for a new hire, and balance is absolutely vital to welcoming the newcomer while not scaring them away either.
Celebrities love to post pictures of their healthy meals and videos of them working out with their personal trainers in the middle of the day on Instagram. It’s easier to stay healthy when you have the time and resources of a celebrity. But what about the rest of us? How do we stay healthy while typing on our computers for hours and sitting through way too long meetings? How do you maintain a healthy lifestyle in an office?
Keeping up with the latest and greatest fashion trends is exhausting (not to mention prohibitively expensive for those of us that don’t have our own line of rocket ships). Luckily, in a workplace setting, we’re not being judged on the same level as if we’re walking a runway in Milan. Still though, you don’t want to be known as the office slob, so here are some super easy, basic tips for dressing professionally and looking good at work.
Usually, when people hear the word “animation,’ they think of cartoons. When we talk about animations, especially for businesses, we mean so much more than just cartoons. Animation can be 2D, 3D, a blend of both 2D/3D, or things like motion graphics. Animations can be used to announce products or services, explain complicated processes, tell stories, or even just to make a fun, lively showcase for whatever message you’re trying to share with the world.
With the increases in identity theft, cyber crime, and hacking these days, it’s best to keep yourself as protected as possible. Although sentences like these are usually followed by ads for expensive anti-virus or online protection services,
You may have heard the oft-quoted statistic that when Google made their doodle a playable version of Pac-Man, the US economy lost an estimated $120 million in productivity (although that number has been criticized). That’s a loss of productivity on a massive scale. How do you address your own productivity, and make it better?
At work we’re surrounded by people we may not have necessarily chosen to be around, which makes it easy to feel like we lose control of our environment. The good news is that we do have control over how we respond to it.
When it comes to our personal finances, other than our paychecks, we often consider it a completely separate issue from our work. However, it’s not that simple. Your personal finances and professional life at work...
Imagine Don Draper standing in his office. He was just shown the film Spring Breakers. He downs his scotch and thinks, “how am I supposed to market this?” Although this is a silly hypothetical ...
It’s pretty apparent that the majority of 21st century marketing has been taken over by social media . As consumers get younger and younger, marketing tactics need to reflect this demographic change.
Burnout isn’t just a great Green Day song, it’s increasingly a real problem in the professional world. While American workers’ productivity climbs, so does the prevalence of burnout. More than just being tired, burnout is a condition of feeling emptied, exhausted beyond function.
Ads need to be honest. Of course, ads tend to be selective (making the good sound great while ignoring the downsides), but unless you want to get hit with negative buzz about “false advertising” (or possible lawsuits), you must ensure that you’re being honest in your ads.
I don’t think anyone would deny the importance of giving back, whether to your local community, an important cause, or to those who really need it. The question is how, as companies and employees, we can best serve others alongside our regular work.
There are serious benefits to adding video to your marketing campaigns. 1 billion hours of video are watched on YouTube daily. Executives say they are 59% more likely to watch a video than read an article.
It’s unlikely that as a kid when asked what you wanted to do when you grow up, you proudly proclaimed, “I want to work in data entry at a mid level industrial supply company!” For the luckiest among us, our jobs are our personal passions...