We’ve all been there: you’re in the middle of a big project and you are interrupted by a phone call that goes on forever. When you hang up, all you can think is “that could have been an email!” There are some unwritten rules about office communication that maybe should be written down.
How important is your communication? Do you need an instant answer? Or is it something that is ‘no rush’? Popping your head in their door or a quick message online can be great for immediate feedback. An email may be better otherwise, so they can answer at their convenience. Consider if your message is important enough to interrupt what they’re doing.
If you need to send a thousand word set of instructions to your employee, do not text them! Ignoring how hard that is to read (and how likely it won’t show up in order), you’ll also drive them batty with all the notifications. A one sentence question is great in online chat or text. A long explanation is better as either a conversation or long-form email (or memo).
Working in an office once, I got a memo in my box that told me to go to a website, something that ended with something like .com/date-01-02-2014/asxp/7Rkl129bjK02whs82sx8 . If the boss emailed that, it would have been a clickable link. Instead, I had to spend time trying to type exactly what the paper said, figuring out if that’s a capital letter O or the number 0, or if it’s a lowercase L or the number 1. This was a completely avoidable waste of time and paper. Also, before you call a meeting that stops what everyone is doing, please make sure it’s actually necessary.
For the most part, good office communication just needs common sense. Consider the golden rule: don’t send a message in a way that if a co-worker sent it, you’d be angry. As long as you pause and consider what’s needed and appropriate, it shouldn’t be too difficult to exchange information with your colleagues in a way that won’t make them daydream about putting super glue on the seat of your desk chair.
What makes video such a powerful medium? Why is it that even small toddlers natively understand videos? Why are “how-to” videos more popular than “how-to” books? Why are movies and television more popular than radio or novels? They’re easy for any human to comprehend, even children that can barely talk seem to just absorb Elmo videos (over and over and over and over again). Every single day, 1 billion hours of video are watched on YouTube.
If there’s one universal truth about marketers, it’s this: we’re all trying to sell something. It might be a shiny new product, a service to a business, or a political candidate, but it’s all about sales, right? Not quite, because marketers need to understand it’s not just about selling something. Understanding what your audiences really want is vital to your success.
Not everyone in the business world studied English in college. In fact, I think it’s safe to assume most didn’t. Unless you’re a writer, editor, or just have a random passion for grammar, it’s likely that once you slogged your way through Macbeth and To Kill a Mockingbird (or at least watched the movie versions or skimmed the Sparknotes), you felt free. Because of this, the professional world is rife with grammatical errors, misspellings, and other things that make English teachers’ brains twitch.
Adding a new employee to a company can be an awesome, exciting event. It can also be an awkward nightmare. There’s a fine line between a good and bad experience for a new hire, and balance is absolutely vital to welcoming the newcomer while not scaring them away either.
Celebrities love to post pictures of their healthy meals and videos of them working out with their personal trainers in the middle of the day on Instagram. It’s easier to stay healthy when you have the time and resources of a celebrity. But what about the rest of us? How do we stay healthy while typing on our computers for hours and sitting through way too long meetings? How do you maintain a healthy lifestyle in an office?
Keeping up with the latest and greatest fashion trends is exhausting (not to mention prohibitively expensive for those of us that don’t have our own line of rocket ships). Luckily, in a workplace setting, we’re not being judged on the same level as if we’re walking a runway in Milan. Still though, you don’t want to be known as the office slob, so here are some super easy, basic tips for dressing professionally and looking good at work.
Usually, when people hear the word “animation,’ they think of cartoons. When we talk about animations, especially for businesses, we mean so much more than just cartoons. Animation can be 2D, 3D, a blend of both 2D/3D, or things like motion graphics. Animations can be used to announce products or services, explain complicated processes, tell stories, or even just to make a fun, lively showcase for whatever message you’re trying to share with the world.
With the increases in identity theft, cyber crime, and hacking these days, it’s best to keep yourself as protected as possible. Although sentences like these are usually followed by ads for expensive anti-virus or online protection services,
You may have heard the oft-quoted statistic that when Google made their doodle a playable version of Pac-Man, the US economy lost an estimated $120 million in productivity (although that number has been criticized). That’s a loss of productivity on a massive scale. How do you address your own productivity, and make it better?
At work we’re surrounded by people we may not have necessarily chosen to be around, which makes it easy to feel like we lose control of our environment. The good news is that we do have control over how we respond to it.
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It’s pretty apparent that the majority of 21st century marketing has been taken over by social media . As consumers get younger and younger, marketing tactics need to reflect this demographic change.
Burnout isn’t just a great Green Day song, it’s increasingly a real problem in the professional world. While American workers’ productivity climbs, so does the prevalence of burnout. More than just being tired, burnout is a condition of feeling emptied, exhausted beyond function.
Ads need to be honest. Of course, ads tend to be selective (making the good sound great while ignoring the downsides), but unless you want to get hit with negative buzz about “false advertising” (or possible lawsuits), you must ensure that you’re being honest in your ads.
I don’t think anyone would deny the importance of giving back, whether to your local community, an important cause, or to those who really need it. The question is how, as companies and employees, we can best serve others alongside our regular work.
There are serious benefits to adding video to your marketing campaigns. 1 billion hours of video are watched on YouTube daily. Executives say they are 59% more likely to watch a video than read an article.
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