I don’t think anyone would deny the importance of giving back, whether to your local community, an important cause, or to those who really need it. The question is how, as companies and employees, we can best serve others alongside our regular work. When we think of a company “giving back,” we might picture a photo op with a cartoonishly large check for a charity, but there are lots of different ways to help.
Okay, to be fair, one of them is money (whether on a normal check or a cartoonishly large one). Causes need money to function, and if your company can afford the expense, it can be a huge help. Things like cancer research, conservation efforts, and children’s hospitals are all worthy causes that legitimately need money to function. Executives can donate a portion of their salary, a company can make a donation, or you can hold a drive for your employees, while promising to match their donations. And if you’re one of those Scroogian hard-hearted types that needs a financial reason for everything, donations usually come with tax deductions.
Is there something that your company does (or you do as an employee), a skill that could help out another organization? If you’re a graphic designer, maybe offer your time to design the flyer for the upcoming fundraiser for the local library. If you’re a roofing company, maybe volunteer to repair a roof for a family in need after a hurricane. If you have a skill, offer it! (For example, we volunteered our skills as a creative video studio to help Redeemed spread the word for their fundraising gala).
Sometimes, a charity just needs your time. Maybe a local nursing home wants someone to talk to the residents. Maybe a local literacy group wants some time for you to talk with ESL students to help them practice their English speaking. Anyone can do this kind of giving, it’s just a matter of giving up a Saturday to walk in a charity 5K. Maybe as a company, figure out your lowest performing day (probably around a major holiday), and make that day a company-wide volunteering day, where you band together to clean up a park, or run a fundraiser carnival for local elementary students to raise money for the school.
Of course there are tangible business-minded reasons to give back (like tax-deductions, team building, and good PR), but more than anything, we’re all humans. We should acknowledge our shared humanity and help each other out. We’re all in this together, folks.
What makes video such a powerful medium? Why is it that even small toddlers natively understand videos? Why are “how-to” videos more popular than “how-to” books? Why are movies and television more popular than radio or novels? They’re easy for any human to comprehend, even children that can barely talk seem to just absorb Elmo videos (over and over and over and over again). Every single day, 1 billion hours of video are watched on YouTube.
If there’s one universal truth about marketers, it’s this: we’re all trying to sell something. It might be a shiny new product, a service to a business, or a political candidate, but it’s all about sales, right? Not quite, because marketers need to understand it’s not just about selling something. Understanding what your audiences really want is vital to your success.
Not everyone in the business world studied English in college. In fact, I think it’s safe to assume most didn’t. Unless you’re a writer, editor, or just have a random passion for grammar, it’s likely that once you slogged your way through Macbeth and To Kill a Mockingbird (or at least watched the movie versions or skimmed the Sparknotes), you felt free. Because of this, the professional world is rife with grammatical errors, misspellings, and other things that make English teachers’ brains twitch.
Adding a new employee to a company can be an awesome, exciting event. It can also be an awkward nightmare. There’s a fine line between a good and bad experience for a new hire, and balance is absolutely vital to welcoming the newcomer while not scaring them away either.
Celebrities love to post pictures of their healthy meals and videos of them working out with their personal trainers in the middle of the day on Instagram. It’s easier to stay healthy when you have the time and resources of a celebrity. But what about the rest of us? How do we stay healthy while typing on our computers for hours and sitting through way too long meetings? How do you maintain a healthy lifestyle in an office?
Keeping up with the latest and greatest fashion trends is exhausting (not to mention prohibitively expensive for those of us that don’t have our own line of rocket ships). Luckily, in a workplace setting, we’re not being judged on the same level as if we’re walking a runway in Milan. Still though, you don’t want to be known as the office slob, so here are some super easy, basic tips for dressing professionally and looking good at work.
Usually, when people hear the word “animation,’ they think of cartoons. When we talk about animations, especially for businesses, we mean so much more than just cartoons. Animation can be 2D, 3D, a blend of both 2D/3D, or things like motion graphics. Animations can be used to announce products or services, explain complicated processes, tell stories, or even just to make a fun, lively showcase for whatever message you’re trying to share with the world.
With the increases in identity theft, cyber crime, and hacking these days, it’s best to keep yourself as protected as possible. Although sentences like these are usually followed by ads for expensive anti-virus or online protection services,
You may have heard the oft-quoted statistic that when Google made their doodle a playable version of Pac-Man, the US economy lost an estimated $120 million in productivity (although that number has been criticized). That’s a loss of productivity on a massive scale. How do you address your own productivity, and make it better?
At work we’re surrounded by people we may not have necessarily chosen to be around, which makes it easy to feel like we lose control of our environment. The good news is that we do have control over how we respond to it.
When it comes to our personal finances, other than our paychecks, we often consider it a completely separate issue from our work. However, it’s not that simple. Your personal finances and professional life at work...
Imagine Don Draper standing in his office. He was just shown the film Spring Breakers. He downs his scotch and thinks, “how am I supposed to market this?” Although this is a silly hypothetical ...
It’s pretty apparent that the majority of 21st century marketing has been taken over by social media . As consumers get younger and younger, marketing tactics need to reflect this demographic change.
Burnout isn’t just a great Green Day song, it’s increasingly a real problem in the professional world. While American workers’ productivity climbs, so does the prevalence of burnout. More than just being tired, burnout is a condition of feeling emptied, exhausted beyond function.
Ads need to be honest. Of course, ads tend to be selective (making the good sound great while ignoring the downsides), but unless you want to get hit with negative buzz about “false advertising” (or possible lawsuits), you must ensure that you’re being honest in your ads.
I don’t think anyone would deny the importance of giving back, whether to your local community, an important cause, or to those who really need it. The question is how, as companies and employees, we can best serve others alongside our regular work.
There are serious benefits to adding video to your marketing campaigns. 1 billion hours of video are watched on YouTube daily. Executives say they are 59% more likely to watch a video than read an article.
It’s unlikely that as a kid when asked what you wanted to do when you grow up, you proudly proclaimed, “I want to work in data entry at a mid level industrial supply company!” For the luckiest among us, our jobs are our personal passions...
Sometimes the lines between our personal and professional lines can get a little blurry. Since we spend a large amount of our lives at our jobs, it’s inevitable that we’ll create social bonds with the people around us...