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Camille Trent

6 Simple Ways to Optimize Your LinkedIn Presence With Video 

Why LinkedIn?


As a fellow human being living in 2020, chances are you’re “on LinkedIn.”

Like Dolly Parton, you’re also probably trying your darndest to put your best face forward. 


@dollyparton

Just in case you need a quick refresher on the Microsoft-owned social media site, here’s the lowdown:


LinkedIn is a social media platform dedicated to professionals. It’s more formal than Facebook and more long-form than Twitter. In other words, less home videos, politics, and one-liners and more workplace stories, recruiting, and thought leadership, often in the form of posts and blogs. 


What kinds of things do people post on LinkedIn?


In many cases, your content is competing with ambitious entrepreneurs and marketing specialists who can create killer social content in their sleep. However, great video can compete with the best of the best. Because frankly, people are lazy and typing is easier than filming, editing, designing, animating, adding special effects, rendering, need we continue? Additionally, most people don’t realize how much more ROI (return on investment) they can get on LinkedIn from consistent, well-produced video content.


Everyone on LinkedIn right now:

Homer Simpson Fashion GIF

Why does video work on LinkedIn?


In a sea of text (and scarce emojis), colors and movement stand out. If you’re connected with even one 3D animator on LinkedIn, you’ll find yourself pausing mid-scroll to check out every new render they upload to LinkedIn. Now, 3D doesn’t make sense for everyone, but motion graphics and live interview videos can give you the same pop. According to LinkedIn Marketing Content, video is 5x more likely than other types of content to start a conversation among members. In addition, LinkedIn members spend almost 3x more time watching video ads compared to time spent with static Sponsored Content.


Here’s a great example of a 3D rendering post that demands attention. (We even stopped for long enough to turn the sound on!)


https://www.linkedin.com/embed/feed/update/urn:li:ugcPost:6621827411518468096

What types of video should I post on LinkedIn?


As always, it depends on what you’re selling, where you’re selling it, and who you’re selling to. 

There’s good, better, and best LinkedIn video for every business at any given time, depending on your company’s marketing goals. These are a few of what we’ve found to be the most effective video formats for LinkedIn:

  1. Product Demo Video

About to launch a new product? Photos are worth a thousand words, but they don’t always do your product justice. 3D, 360 renderings on the other hand, do. A great 3D product demo video will have LinkedIn users stopping mid-scroll.

  1. Case Study Video

Show off a project you’re proud of with deep-dive video that takes viewers through your unique approach while emphasizing the end results. 

  1. Anniversary Videos

In celebration of our second birthday, we actually just created one of these for ourselves. People love celebrating people. Work-iversaries and year-in-review videos are a great way to promote company culture and attract top talent on LinkedIn. 

  1. Testimonials

We’re now living in the Review Economy. Think about how much power Amazon, Google, and Rotten Tomato ratings have on whether or not a product, local business, or movie succeeds. Video testimonials are like 5-star reviews on steroids, a must-have marketing piece for today’s businesses.

  1. Webinars

Everyone’s an expert at something. Give back to your network with a free “How-To” video on LinkedIn. Not only is this a great way to show off your skills, it’s also a great way to establish trust and build lasting relationships. Feel free to reference our latest Video Lesson on LinkedIn to give you ideas on how to execute your first LinkedIn webinar. 

  1. Explainer Video

Explain why your SaaS or other service is the best in 60 seconds. Now do it in a way that LinkedIn viewers will actually watch to the end. In the age of endless free video content, that’s hard. We can help you keep your product messaging and overall branding succinct and engaging from beginning to end. 


Last words of LinkedIn advice: some LinkedIn influencers simply copy and paste other’s content without giving credit, which is #lame. Don’t give in to this tactic. Cite your sources, be authentic, and own your brand. Strategically driven original content will set you up for sustainable growth you can own forever. 

If you need some help getting started with video, on LinkedIn or elsewhere, shoot us a message or connect with us on LinkedIn. We’re always available to answer questions, swap stories, and share video advice. Good luck out there, fellow LinkedIners. You got this. :)



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