The Importance of Letting Go
At work we’re surrounded by people we may not have necessarily chosen to be around, which makes it easy to feel like we lose control of our environment. The good news is that we do have control over how we respond to it. Sometimes, good things happen, and that’s awesome. Other times, bad things happen, and that’s...less than awesome.
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Personal Finances and Work
When it comes to our personal finances, other than our paychecks, we often consider it a completely separate issue from our work. However, it’s not that simple. Your personal finances and professional life at work regularly cross paths and intertwine in ways we may not immediately assume. Money is much more than just a great Pink Floyd song.
Marketing the Unmarketable
Imagine Don Draper standing in his office. He was just shown the film Spring Breakers. He downs his scotch and thinks, “how am I supposed to market this?” Although this is a silly hypothetical (Don Draper would have been in his 90s when that movie came out) (also, Don Draper isn’t actually a real person), it’s a real situation a lot of marketers find themselves in. How do you market the seemingly unmarketable?
Meme, Inc.: When Businesses Try to Meme
It’s pretty apparent that the majority of 21st century marketing has been taken over by social media . As consumers get younger and younger, marketing tactics need to reflect this demographic change. A magazine or radio ad just isn’t going to accomplish much anymore (unless you do something crazy like ask people to urinate on it). Often, companies will attempt to seem “hip” (tongue firmly planted in cheek) and relate to the kids today with the absolute dankest of memes, bruh!
How to Treat Partner Companies
It’s hard to fathom a business that won’t at least occasionally work with other businesses. It’s an inevitable, sometimes stressful part of professional life. As mutually beneficial as collaboration can be, we often make it harder for each other than it has to be. I doubt it’s purposeful (most of the time), but thinking ahead will help sidestep a lot of future headaches.
Burnout isn’t just a great Green Day song, it’s increasingly a real problem in the professional world. While American workers’ productivity climbs, so does the prevalence of burnout. More than just being tired, burnout is a condition of feeling emptied, exhausted beyond function.
Honesty in Advertising or: Those Lying Movie Trailers
Ads need to be honest. Of course, ads tend to be selective (making the good sound great while ignoring the downsides), but unless you want to get hit with negative buzz about “false advertising” (or possible lawsuits), you must ensure that you’re being honest in your ads.
I don’t think anyone would deny the importance of giving back, whether to your local community, an important cause, or to those who really need it. The question is how, as companies and employees, we can best serve others alongside our regular work.
Implementing Video Into Your Marketing Strategy
There are serious benefits to adding video to your marketing campaigns. 1 billion hours of video are watched on YouTube daily. Executives say they are 59% more likely to watch a video than read an article.
The Importance of Cultivating Your Passions
It’s unlikely that as a kid when asked what you wanted to do when you grow up, you proudly proclaimed, “I want to work in data entry at a mid level industrial supply company!” For the luckiest among us, our jobs are our personal passions...
How Personal Should You Be at Work?
Sometimes the lines between our personal and professional lines can get a little blurry. Since we spend a large amount of our lives at our jobs, it’s inevitable that we’ll create social bonds with the people around us...
Making the Office a Better Place to Be
Workers spend roughly 1/3 of their days at the office. That’s a lot of time to be stuck in one place, especially if it’s not a pleasant place to be. There is good news, though. There are several things that can be done...
Simple Tips for Successful Advertising
According to CBS News, people went from seeing roughly 500 ads a day in the 1970s to over 5,000 a day in the 21st Century. So, as an advertiser, how can you cut through the noise and make your ad stand out...
Want a Better Office? Add Some Kindness!
In his 2018 Netflix comedy special Annihilation, Patton Oswalt talks about his late wife, writer Michelle McNamara’s philosophy on life: “It’s chaos; be kind.” It’s a simple, yet beautiful, philosophy to carry around...
Messaging Your Co-Workers Without Driving Them Batty
We’ve all been there: you’re in the middle of a big project and you are interrupted by a phone call that goes on forever. When you hang up, all you can think is “that could have been an email!” ...
De-cluttering Your Workspace
With the popularity of Marie Kondo’s Netflix show Tidying Up, there’s a surge of people improving their lives by tidying. I went through de-cluttering myself last year, after adopting minimalism. There are real benefits to purging junk and organizing what’s left...
Why We Don’t Do Everything ‘In-House’
Agencies love to promise that they’ll do everything ‘in-house’. It may sound good in their promotional materials, but it’s not a very realistic or practical claim. Many of the agencies that promise ‘in-house’ work still outsource...
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